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P.J. Smith

PJ Smith is the director of fashion policy for the Humane Society of the United States. For nearly a decade, PJ has worked with the top fashion companies—including Gucci, Prada, Chanel, Michael Kors, Zara, Farfetch, Yoox Net-a-Porter, Armani and InStyle magazine—to implement forward-thinking animal welfare policies that have reformed supply chains and revolutionized the way the fashion industry views animals. In 2010, he helped pass the federal Truth in Fur Labeling Act, which ensures clear and proper labeling for all fur products, and in addition to working with brands and retailers to announce fur-free policies, PJ is currently helping drive innovation by passing fur sales bans in cities and states across the country.